The best titles are the ones that come up top in people’s searches on Google and Amazon.
So, for example, for my non-fiction book, I could use one of the following:
All three of these titles start the same way, i.e. with the phrase that potential customers are likely to type into a search box.
Any one of these titles should give you top billing for a search on Amazon or Google and other search engines as they all closely match the phrase that someone might type in.
Also, the titles are easy to understand and tell the customer exactly what the book is about and what it will do for them.
If you are not sure which phrases potential customers might put in to find your book, you can use the Google keyword planner to find out which relevant phrase is searched for by the most number of people.
Think about what your customers would want to see. Remember the cover will appear in a small icon when it shows up in searches so the image of the front cover needs to stand out and you need to be able to clearly see what the title is.
Keep the cover simple, and make it look like a quality book.
The most important thing to include in your book description is: what is the main theme of the book.
You may want to include your chapter titles which are, after all, a summary of what is in your book so this might prove very useful to any potential buyers.
Write the description in the third person, present tense and write it as if you are talking to the reader.
The ideal length for the description is between 150 and 200 words. When people are searching online for something to buy, they don’t want to spend ages reading lots of information. They want, the key facts and quickly. They may well look at some of your reviews as well, which may well be more important to them than reading your description.
For search engine optimisation, it is good to repeat the title of the book at least two times, maybe three.
It is also helpful to use emotive words, at around 5 to 10 per description.
Some examples of emotive words that might work well for a non-fiction book are:
Amazing, belief, bravery, cheer, courage, defiance, delight, excited, eye-opening, fearless, happy, heart, magic, mind blowing, spectacular, spirit, surprising, uplifting, wonderful.
Write the description as if you are the publisher, not the author. This might help you to sell the book and blow your own trumpet!
Book reviews will have a big impact on the number of books you sell. So it is very important that you write and publish a book that deserves good reviews. As long as you have a high quality book, you will get positive reviews. It is far better to have genuine reviews than using any underhand means. I would recommend encouraging all your readers to leave a review on Amazon (and your own website) to increase the total number that you get.
Each review, you receive will state that it is by an Amazon verified purchaser, when the customer has bought their book on Amazon or Kindle. The more Amazon verified purchaser (APV) reviews you get the better.
Your ranking will not have any impact on the conversion rate, (i.e., whether or not somebody buys it) as most customers are not aware of it.
However, as an author, book ranking is very important as, if you manage to reach the top 100 of any category on Amazon, you are automatically a bestseller in their eyes. You can use this bestseller status to boost sales of your book.
The way Amazon rank books is quite complicated and ever-changing, and I’m not going to go into it in detail here. Suffice as to say that it is worth trying to get into the top 100!
On any sales page for the book on Amazon they have other titles that are ‘frequently bought together’ with this particular book. Usually there are three other books and a special price for buying all three. The more times your book is listed with another book in the FBT area, the better. Once you’ve achieved this, sales will increase significantly. And if you manage to get your book listed on the FBT section with another bestseller, you should see a big increase in sales.
This section comes under the FBT section on the sales page and is a long row of books that have been bought by customers, who also got the book on the sales page. Obviously, it is an advantage to appear in this section, but as there are numerous books, it might be difficult for yours to stand out. When your book has been chosen from this section a number of times, it will move up to the FBT section, which is the best place to be.
As an author, you are missing a trick if you don’t create your Amazon author page as this is free to do and can only be of benefit.
To create an author profile, go to: https://authorcentral.amazon.co.uk
The benefits of an author page are:
If you find my novel, Unlikely Neighbours, on Amazon you will see a link on my name, Gill Buchanan, which takes you to my author profile. Here you will see how I have created my author profile, and this is the biography that I have on there:
Note that the biography is relatively short at 184 words; anything between 150 and 200 words is good. It is written as if I am talking to the person reading it which makes it more friendly.
I’ve included, who I am; a bit of background; how I came to writing; and the aim of my blog.
As a non-fiction author, it is important that you include:
You can always look up other non-fiction authors that you admire, perhaps one in the same genre as yourself, to see what they have on their author profile and to get ideas.