• Picture this!

    A blog without the picture is like wet weather on your holiday. Disappointing. Your blog post is much more likely to be read if you have an image. Research has shown that articles with images get 94% more views than those without. Also the image you use can be easily carried over to social media sites such as Facebook so that the link to your blog post is much more likely to be clicked on. We live in a very visual age – people love to click on pictures! Interesting pictures. Interesting due to their content. Or maybe intriguing? Why is there a photo of a natterjack toad on this…

  • Write a blog post – Make it EASY

    Do you find the task of writing a blog post a bit daunting? You are not alone! Try these six EASY steps and you’ll have written it sooner than you think. Headline – you need a compelling, eye-catching title. Don’t worry about it until the end! It will come to you. Opening paragraph – this might answer the question you pose in your headline but whatever you need to get straight to the point! (Alas some of your readers may get no further – attention span is low on the internet so you really need to grab them!) The filling – expanding on the opening paragraph. Get it all off…

  • I run my own business: what do I blog about?

    A blog is a great way to inform your audience about what you do in a non-salesy way. By putting out free information you attract new followers and ultimately new customers. So what do you write about? Here are five ideas. 1.      Educate and inform your audience about what you do Answer the questions that you often get asked by your customers or clients. This might be during initial discussions or treatments, workshops, classes, events or networking. Maybe you get asked questions after you do your elevator pitch? Clarify different concepts and ideas related to your business. Take the mystery out of it. Develop top 10 tips on…. a specific…

  • 10 ideas for blog posts that anyone can write!

    3 things I can’t live without What’s in your hand bag? (Sorry, this clearly discriminates against men – pockets? car?) FAQ type of post – questions I am always being asked and the answers How to….. Share your knowledge Create a guide to something – e.g. A guide to buying and looking great in jeans 10 top tips for….. Again using your field of expertise A photo tour of a part of your town/city or where you work Review of a restaurant you like / local theatre / film / or book you’ve read Share a recipe on a theme (e.g. easy mid week meal) – one that you (and…