Many businesses fail in the first few years, and one of the main reasons that this is a lack of credibility. Not only do you have to build awareness of your brand but you have to convince potential customers that you have the skills and expertise to produce the products or service you are offering.
If you set yourself up as an expert in a particular area, for example, as a life coach, you need to find a way of building trust with potential clients and of raising your profile in their eyes.
I meet many life coaches in one form or another when I am networking either online or at the meetings I go to. One in particular that I know, has written a book called The High-Heeled Leader which teaches women to use their femininity to their advantage in the workplace. The author, Katie Day, takes her book along to all the networking meetings she goes to and promotes the book on her website. This positions her immediately as an authority on her subject and creates interest in what she does. She is an authority on how women can succeed in the workplace.
A book showcasing your expertise makes you more visible and positions you as a specialist within your chosen niche.
Here are two more examples of books that can be written:
A style consultant may write a book titled: Transform your appearance and wow the world by working with a style consultant
A business coach may write a book titled: How to succeed in business by working with a business coach
In both cases, the books are designed to appeal to the potential customers of the style consultant and the business coach.
Having published the book I would advise you to give as many as you can away, as a free gift. This will start the process of building trust between you and potential clients. This is particularly important with high-end products and services where customers are parting with a significant amount of money. They need to be reassured they are spending wisely.
Having read your book, they are more likely to take on your services and/or recommend you to their friends.